We collaborated with Lorenzo Borroni, a spiritual content creator and guide, to develop a bold and symbolic brand identity that reflects his mission to elevate human consciousness and guide others through vibrational alignment.

Objective:
To create a visually powerful brand identity that merges esoteric symbolism with a contemporary, digital-first approach — adaptable across platforms like YouTube, merchandise, and event materials.

What We Delivered:

• Logo Design & Symbolism – A geometric, radiant mark inspired by sacred geometry and spiritual symbolism, representing guidance, balance, and energetic clarity.
• Color System – A cosmic-inspired palette anchored by deep black, pure white, and a radiant orange accent for energy and visibility.
• Typography System – Market Deco and Caviar Dreams selected for their balance of modernism and expressiveness, optimized for both digital and print.
• Social Media Presence – Visuals created to support Lorenzo’s YouTube channel branding and video thumbnails.
• Branded Assets – Consistent application of the identity across apparel, packaging, event cards, and promotional materials.

Outcome:
A memorable, magnetic brand identity that elevates Lorenzo’s message while remaining accessible and visually striking. The symbol and visual system can expand fluidly across platforms, helping build both recognition and emotional connection with his audience.